Jaffray is an unincorporated community on the west side of Little Sand Creek in the East Kootenay region of southeastern British Columbia.

In the early 1900s, Robert Jaffray and several of his brothers worked at the local sawmills, eventually leaving and homesteading in Lacombe, Alberta.

[4] In September 1995, the Regional District of East Kootenay, with the direction of founding Fire Chief John Betenia, and community approval of an RDEK bylaw, opened the Jaffray Volunteer Fire Department with 31 volunteer firefighter trainees.

The department has expanded considerably since inception and now includes a rescue team with First Responder Level III status.

[1] Jaffray is located near the picturesque Steeples, which include Fisher Peak, and the Lizard Mountain ranges, not far from Lake Koocanusa.