It was a small business to begin with, where Nand worked with 9 carpet weaving artisans on two looms in his hometown of Churu, Rajasthan.

Within three years, he had set up ten more looms in the regions of Ratangad, Sujangad, Laxmangarh and Jodhpur in Rajasthan, and without the presence of middlemen, the firm continued to grow and prosper.

He continued to grow the network of weavers across the state and eventually set-up a small-scale industry in Valsad, Gujarat, to carry out the exports of that region.

Soon after, Nand Kishore’s younger daughter Archana also joined the business as Director of Quality Assurance at Jaipur Living.

In 2004, Jaipur Rugs Foundation was set-up under the Rajasthan Public Trust to engage, develop and sustain the artisan network.

The artisan network base had reached an astonishing 40,000, and in 2007, Jaipur Rugs marked the production milestone of one million square feet of hand-knotted carpets.