Social business was defined by Nobel Peace Prize laureate Professor Muhammad Yunus and is described in his books.
Philosophically, social business is based on what Yunus identifies as the two basic motives of human beings, selfishness and selflessness.
[4] More recently a wider body of academic research has looked at how the blockchain and specifically smart contracts can support the development of the social business concept.
Efforts were made to make the business self-sustainable, including recruiting Grameen ladies to serve as local salespeople.
[7] Seven principles of a successful social business were developed by Muhammad Yunus and Hans Reitz, the co-founder of Grameen Creative Lab:[8]