After viewing the panel, music industry analyst Bob Lefsetz included an excerpt about Udell in his newsletter, "Jake is a new Shep Gordon, maybe a new Irving or Geffen.

TH3RD BRAIN has helped launch the careers of the platinum-selling electronic music group Krewella, Grammy-nominated musician ZHU, and Spotify Spotlight Artist Gallant.

[11][12] Billboard noted Udell's social media strategy for Krewella and chronicled their meteoric rise in 2013, focusing on TH3RD BRAIN's work with blogs, narrative building, and free downloads.

[17] In December 2014, "Faded" was nominated for Best Dance Recording at the 57th Grammy Awards, and ZHU continued to perform with a hidden identity and embraced non-traditional advertising methods with street art, flash announcements, and guerrilla digital marketing.

[21] In 2016, Udell launched TH3RD BRAIN Accelerator, a twelve-week program aimed at helping the development of promising musicians, modeled after tech entrepreneur Paul Graham's Y Combinator.

[23] Udell became head of activation for Community.com, Inc., a SaaS company specializing in outreach, after launching a text-messaging campaign to reach musician's fans due to limitations he saw with social media algorithms.