[1] Jamba is owned by GoTo Foods, an affiliate of private equity firm Roark Capital Group, which completed its acquisition in 2019.

Jamba Juice was opened by Kirk Perron at California Polytechnic State University, San Luis Obispo.

[14] In July 2009, Jamba Juice was criticized for running an advertising campaign, which was described as a “ripoff” of the work of cartoonist David Rees.

Rees stated that “Jamba Juice bit my style, with no credit, and it's kind of disrespectful.”[15] In May 2016, Jamba Juice announced the move of its corporate headquarters from Emeryville, California to Frisco, Texas, indicating the high costs of living and conducting business in the San Francisco Bay Area.

[25] Matt Kafka, the senior director of operations at Jamba, described it as a "cool and hip place in Southern California".

[23] The store was also adorned with mirrored wall art and photographs of various fruits, and a set of television screens that showed various video greetings.