James C. Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.

[7] In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and teaches executives from the corporate and social sectors.

[8] During that time, Collins has served as a senior executive at CNN International, and also worked with social sector organizations, such as: Johns Hopkins School of Medicine, the Girl Scouts of the USA, the Leadership Network of Churches, the American Association of K-12 School Superintendents, and the United States Marine Corps.

[9][10] Collins has authored or co-authored six books based on his research, including the classics: Built to Last has been a fixture on the Business Week best-seller list for more than six years, and has been translated into 25 languages.

Good to Great, "about the factors common to those few companies ... to sustain remarkable success for a substantial period," attained long-running positions on the New York Times, Wall Street Journal and Business Week best-seller lists, has sold over 2.5 million hardcover copies, and has been translated into 32 languages.