James De La Vega

[3] In 2003, de la Vega failed to win a primary for the New York State Senate while campaigning on healthcare access for Spanish Harlem residents.

De la Vega was featured in the MoMA PS1 (Queens) exhibit 100 Drawings in the spring of 1999 alongside other contemporary artists, including Danica Phelps, Rob Pruitt, Amy Gartrell, and Olav Westphalen.

He was offered one-year probation in exchange for a guilty plea, but he refused to say he caused "damage" to the property and thus sentenced to fifty hours of community service.

[11][7] In May 2014, de la Vega filed a cease-and-desist letter to Apple, claiming its new ad campaign for the iPhone 5S uses his trademarked slogan, "You are more powerful than you think".

[12] Apple's usage of the slogan "clearly misleads customers into believing de la Vega somehow supports, approves and/or endorses its products", it apparently adds.

De La Vega in November 2004
de la Vega participating in an Occupy Wall Street protest in October 2011