James L. Gould (born July 31, 1945) is an American ethologist, evolutionary biologist, and popular science writer.
He has served as a professor of ecology and evolutionary biology at Princeton University since receiving his PhD in 1975.
[1] However, he is primarily known for the experiment he designed while an undergraduate at Caltech which proved that bees use complex dances to communicate the location of food.
[2] In addition to several technical works and textbooks, he co-wrote with his wife the popular science book The Honey Bee.
He also published studies that made serious contributions to the ethological understanding of animal navigation and sexual selection.