[5] James Robert B. Quincey was born on 8 January 1965[2] in London, England, UK and lived in Hanover, New Hampshire, US for three years when his father was a lecturer in biochemistry at Dartmouth College.

He attended private King Edward's School, Birmingham and has a bachelor's degree in electronic engineering from the University of Liverpool.

Among his first acts as CEO, he announced reducing 1,200 corporate positions as part of a plan to invest in new products and marketing and restore the year's revenue and profit growth from four to six percent.

[19] In December 2021 Quincey announced the planned discontinuation of many of its slower selling products, such as Tab and Zico coconut water.

[21] In 2025, Quincey gifted President Donald Trump with the Coca Cola company's first custom Diet Coke bottle to honor his inauguration.