Despite the fact that he was living in a garage and barely spoke English, he combined Persian and Hebrew and soon was working with professional comedians like Richard Pryor, Jay Leno, David Letterman and Redd Foxx.
[4] The Laugh Factory Presents is an online stand-up comedy series, which Masada created for up-and-coming comedians to spread their material to a wider audience via YouTube and Amazon.com.
Masada's plan is to film comedians' shows on the Laugh Factory stage and allow them to keep 80% of the profits made from the specials.
[8] In 2011, Masada received an award from Didi Hirsch Mental Health Services for being a Comedy Innovator and Humanitarian and for offering comics a listening ear to deal with their personal demons.
[12][13] Since 1979, Masada has hosted free Thanksgiving and Christmas dinners at The Laugh Factory for the homeless, the poor, or anyone who doesn't want to be alone for the holidays, with over 5000 attending in 2008.