[1] JamJar was founded in 2012 by Richard Reed, Jon Wright, Adam Balon, and Katie Marraché (née Leviten).

[2][3] Reed, Wright, and Balon had previously founded FMCG smoothie brand Innocent Drinks, which was sold to Coca-Cola in 2013 for north of $700m.

[4][5][6] Previous investments include Farewill,[7] Graze,[8] Deliveroo,[8] Tails.com,[9] Babylon Health,[10] Propercorn,[11][12] Popchips[13] and Simba Sleep.

[14] In May 2017 Katie Marrache was announced Europe's youngest female VC partner.

[15] In April 2022, JamJar announced a new £100m fund.