Jan Brandt

Janice Brandt is an American businesswoman and vice chair emeritus of America Online/Time Warner and the former Chief Marketing Officer of AOL from 1993 to 2002[1].

[3][4] Brandt was hired with the explicit goal to grow the subscriber base and was given free rein over AOL's marketing strategies.

[3] This prompted Brandt to expand the campaign beyond direct mailing and start working with nonconventional distribution partners, such as airlines and cereal companies.

[6] This "carpet bombing" strategy was instrumental in moving AOL beyond Prodigy and CompuServe to dominate the online service provider market.

[2][6][4] In 2002, Brandt stepped down as vice chair and chief marketing officer of AOL to take a part-time consulting position.