Born and raised in the United Kingdom, Wurwand’s first job was as a “Saturday Girl” sweeping hair cuttings off the floor at a local salon in the neighborhood where she grew up.
[2] After arriving in Los Angeles, Wurwand founded the International Dermal Institute, where she began offering $10 skin care classes to fellow cosmetologists.
[3] During this time, Wurwand set out to develop products free of common skin irritants, including lanolin, SD alcohol, mineral oil, artificial colors and fragrances.
Their signature initiative, FOUND/LA, supports local entrepreneurs, offering funding, mentorship, unique incubator programs and educational resources to those business owners who have been underserved or overlooked by traditional systems.
[21] Wurwand also mentors graduate students and serves on the Board for the Price Center for Entrepreneurial Studies at The Anderson School of Business Management UCLA.
Wurwand was appoint by President Obama as a Founding Member of The Presidential Ambassadors for Global Entrepreneurship (PAGE),[16] a collaboration between American entrepreneurs, the White House, the Department of Commerce, and interagency partners.
[22] In May 2012, Wurwand was named CEO/Business Owner of the Year by the Los Angeles Business Journal, as part of the publication’s annual recognition program, Women Who Make a Difference.