His first publicity was as a host in a talk show called Hyvät, pahat ja rumat on the Finnish channel MTV3 in the 1990s.

After leaving jobs in television, he has worked as a lecturer and as motivational coach, also publishing six books on the same topic.

In his conscript duty, he was an editor of the army newspaper Ruotuväki, and was promoted to Second Lieutenant (vänrikki) in reserve.

Sarasvuo owns about a third of Trainer's House, and if evaluated, the stock is valued at some 34 million euros (January 2008).

He has also contributed to charity in the form of providing microcredit and taking part in a project to support Bangladeshi women to become entrepreneurs.