Shoaf worked as a businessman prior to entering politics, serving as the vice-president of St. Joe Natural Gas Company and Gulf South Self Storage and Alliance Property Management.
[4] He campaigned on "bringing high-paying jobs to the district" and on "expand[ing] vocational opportunities" in public schools[2] and emphasized his outsider credentials.
[7] Ultimately, despite the perceived closeness of the race, Shoaf ended up winning by a wide margin, receiving 49% of the vote to Watkins's 27%, Bell's 20%, and Fuller's 4%.
[8] Shoaf advanced to the general election, where he faced Ryan Terrell, a Tallahassee communications consultant and the Democratic nominee.
[9] Against Terrell, Shoaf focused on his conservative positions, like his support for Donald Trump, gun rights, and anti-abortion legislation, but also campaigned on nonpartisan issues, like helping the district recover from Hurricane Michael.