Jason Beau Vale (born 21 June 1969 in Kensington, London), also known as The Juice Master, is an English author, motivational speaker, and lifestyle coach.

In his book Slim 4 Life, Vale outlines how he lost weight, gave up smoking and drinking, and stopped eating junk food by changing his mindset to his addictions.

Jason became a trainer for Allen Carr (the now deceased author of The Easy Way to Stop Smoking) and set up a clinic in Birmingham, West Midlands.

[6][7] Vale began his TV career as a manager on Channel 4's The Fit Farm and has since appeared on This Morning, GMTV and numerous times on Five's The Wright Stuff.

[citation needed] Vale's promotion as The Juice Master by Royal Philips Electronics has achieved media attention in Denmark, Norway, The Netherlands, Finland, Turkey, and Italy.