Jasoos Vijay

Jasoos Vijay is an Indian detective mystery TV series produced by BBC World Service Trust in collaboration with Doordarshan and National AIDS Control Organisation to spread awareness about HIV/AIDS among the masses in India.

[6] In response to the growing number of HIV/AIDS cases in India, BBC World Service Trust launched a campaign in 2002 on HIV/AIDS awareness in collaboration with Doordarshan and National AIDS Control Organization.

[10] During the conceptualisation of the programme, Nielsen Company's data revealed that action or thriller genre were the second most popular type of content on general entertainment channels in India.

[8] Therefore, it was decided that Vijay will be portrayed as a private detective and show will have all the ingredients of a Bollywood-style thriller movie.

[10] The central character Vijay was portrayed as HIV positive, allowing the programme to address issues of the care and treatment of those living with the virus, and tackling the stigma and discrimination, as well as awareness and prevention.

[11] Key messages about HIV prevention, testing and treatment, as well as stories covering social issues such as dowry and violence against women were also broadcast through the series.

[13] The first episode has Jasoos Vijay going to a village in Rajasthan to investigate the family background of a potential bride Tara.

Due to the increasing popularity of the series, it was dubbed into five more languages: Bengali, Malayalam, Kannada, Tamil and Telugu.

[9] He goes to Manali with Gauri, Jeet and Parvati to recuperate from his illness but they get involved in solving a case of the lost identity of a girl Shubbhi.

[18] At the end of the last episode, Vijay and Gauri took retirement and handed over the responsibility of solving the cases to Jeet and Parvati.

[6] After the show went off-air, an end-line survey was conducted in 2007 and it was found that viewers did change in terms of their HIV related knowledge, attitudes and behaviours.

Title card of the 3rd season of Jasoos Vijay featuring Om Puri and Farhan Khan