He studied black and white film photography, developing his darkroom skills under the direction of Michael Spano.

[3] Soloff has photographed pop culture icons such as Billie Eilish, Dixie & Charli D'Amelio, Dove Cameron, DJ Khaled, Iggy Azalea, Russell Westbrook, Anderson Paak, Emma Chamberlain, Billy Porter (actor), Suni Lee, and Pete Davidson.

[4] He has directed music videos including videos for "Alone" by Loren Gray, "Rascal (Superstar)" by Tinashe,[5] "stupid"[6] & "all my friends are fake" by Tate McRae,[7] "Special" & "HERE'S YOUR SONG" by Chloe Lilac, "Keep On Coming" & "Jump The Fence" by Gia Woods, "Life" by Katy Tiz, "Middle Of A Heartbreak" by Leland and "Liquor Store" by Anna Shoemaker.

Soloff is the creative director for the Maybelline "Press Play" global ad campaign featuring Gigi Hadid.

[8] Soloff's music videos with Tate McRae and Billy Porter have appeared in Times Square along with his Forever 21 ad campaign featuring Alexis Ren.