[3] Grdina was born in Ohio[4] to a wealthy cattle ranching family who immigrated from Karlovac, Croatia.

After graduating college, Grdina pursued a variety of careers and business ventures until 1992, when he began investing in adult films directed by Michael Ninn.

[7] In 2000, Grdina co-founded ClubJenna, first as an Internet pornography company then as a multimedia adult entertainment business.

[3][7] On June 22, 2006, Playboy Enterprises announced the acquisition of Club Jenna and related companies in conjunction with personal service agreements by both Jameson and Grdina.

[10] On June 20, 2011, NOHO and Grdina were the subject of a feature for CNBC, detailing the creation of an emerging brand.