[4][5] The company makes its products in La Croix-Saint-Ouen north of Paris and sells them retail and online in several European countries.

[6] Jay and Joy also operates a cheese shop in the 11th arrondissement of Paris, called La crèmerie végétale ("The plant-based creamery").

[3] Jay and Joy's first retail partner was the French organic chain Biocoop [Wikidata].

In 2018, they started exports, beginning with the Belgian organic chain Bio-Planet (operated by the Colruyt Group).

[2] They first produced in the 11th arrondissement of Paris but moved out to La Croix north of the capital in 2019, expanding the production floor from 60 to 450 square metres.