[6] La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them[3] over the use of the phrase "plant-based cheese".
[6] Founders Rachel and Charlotte Stevens met some of their future suppliers at Vegfest UK in 2017 while searching for better quality plant-based products.
They opened La Fauxmagerie in London's Brixton district in 2019 and quickly gained a loyal customer following, outgrowing their first store within 6 months.
[4] They moved to a much larger store in the Brick Lane area in Shoreditch, London, in June 2019 and launched their e-commerce offering in the same month.
[9] La Fauxmagerie grew significantly in its first 3 years, expanding their retail and online offering, launching their own brand of aged plant-based cheeses, and opening London's first dedicated vegan wine and cheese bar - The Cheese Cellar, which is situated beneath their Shoreditch store.