The company launched the soda with a substantial advertising campaign, using the tagline "Jazz, the new sound of cola."

The campaign included a jazz- and blues-themed television spot by DDB, with actress Leah Elias and a soundtrack by Groove Collective's Genji Siraisi, as well as a four-page advertising spread in People Magazine with a three-dimensional pop-up image of the bottle, an audio clip of the soundtrack played via embedded chip, and a scratch and sniff area diffusing the drink's scent.

[1] The company had also envisioned an interactive website as part of the campaign that would allow viewers to remix Siraisi's soundtrack, but it was never developed.

Ethnomusicologist Mark Laver argues that the campaign was intended to target a young and specifically African American clientele.

[2] Pepsi Jazz is mentioned in the motion picture The Promotion as John C. Reilly is setting up a soda display.