[citation needed] He, notably, designed the then-daring sleeveless and knee-length cut tennis wear for Suzanne Lenglen.

[citation needed] Jean Patou is credited with inventing the "designer tie" in the 1920s[citation needed] when men's ties, made in the same fabric as the women's dress collection, were displayed in department stores next to Patou's perfume counter.

For example, Normandie (an oriental forerunner to perfumes such as Yves Saint Laurent's Opium) celebrated the French ocean liner of the same name, and Vacances (a mixture of green and lilac notes) celebrated the first French paid national holidays.

A Jean Patou silk scarf, printed in a pattern complementing that of the box was included with the pure perfume.

Designers for the House of Patou have included Marc Bohan (1954–1956), Karl Lagerfeld (1960–1963) and Jean Paul Gaultier (1971–1973).

After the closure of the haute couture business the company has continued to produce fragrances under the Jean Patou brand.

Duriez creations include "Un Amour de Patou" (1998), "Enjoy" (2003) and "Sira des Indes" (2006).

"Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival "Chanel No.

In 2011, the UK-based company Designer Parfums Ltd bought the Jean Patou portfolio from Procter & Gamble.