Jedem das Seine

[1] It appears in the title of a cantata by Johann Sebastian Bach, Nur jedem das Seine (BWV 163), first performed at Weimar in 1715.

[2] Some nineteenth-century comedies bear the title Jedem das Seine, including works by Johann Friedrich Rochlitz[3] and Caroline Bernstein.

An ExxonMobil ad campaign in January 2009 touted Tchibo coffee drinks at the company's Esso stores with the slogan Jedem den Seinen!.

The ads were withdrawn after protest from the Central Council of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism.

[7] In March 2009, a student group associated with the Christian Democratic Union used the slogan for an education campaign in North Rhine-Westphalia (Germany), but later withdrew it due to public outcry.