Tchibo is a German chain of coffee retailers and cafés known for its range of non-coffee products that change weekly.
[7] In the 1990s, Tchibo began to expand to countries outside Germany and now has shops in Switzerland, Liechtenstein,[8] Austria, the Netherlands, Poland, Hungary, Slovakia, the Czech Republic and Turkey.
The company presented a reorganisation programme to its employees at a staff meeting on 7 December 2007, with the aim of returning the business to growth by 2010.
[citation needed] In the UK, following a consultation period, Tchibo GB decided to close half of its retail stores and re-structure the head office and field teams.
[10] In November 2008, a Tchibo spokesman announced that the concessions in Somerfield and Sainsbury's supermarkets would close in 2009, blaming difficult macroeconomic conditions in Britain.
Tchibo's lack of success in the British market was summarised by Retail Week as due to it being "a glorified pound shop".
[19][20] In 2002, Tchibo had 850 shops and 22,000 so-called Frische-Depots in bread shops and supermarkets, where shelves bearing the company's "brand" sell packaged coffee (with customer-operated coffee grinders provided in some locations) alongside non-food articles such as clothes and accessories, as well as sporting and household goods.