[6] Verschueren is a member of the Academy of Europe[7] and co-founded the International Pragmatics Association (IPrA) in 1986, where he serves as its Secretary General.
[11] Furthermore, he highlighted the importance of maintaining a clear methodological link between empirical data and conclusions in critical discourse analysis, emphasizing the need to consider all observable aspects and acknowledging the dynamic nature of form-function relationships in language.
[13] In a 2013 study, he proposed an ethnography of communication approach for analyzing language use, communication-related ideologies, and historical developments within the international diplomacy community.
[14] Additionally, his work examined how different language versions of a text may influence interpretations, highlighted the role of pragmatics in shaping public understanding, and emphasized the need for a science of language usage in grasping global social and political differences in a globalizing public sphere.
[15] Verschueren has edited and authored books covering a range of topics including cross-cultural and global communication, ideological studies, and linguistics.
[16] In his book titled Debating Diversity: Analysing the Discourse of Tolerance, co-authored with Jan Blommaert, he analyzed the language employed by individuals and institutions who embrace the idea of diversity in society and found a striking similarity between the discourse of these open-minded individuals and that of radical racist and nationalist factions.
[4] Mary Bucholtz, a professor of linguistics at UC Santa Barbara while reviewing the book said "Debating diversity, a pragmatic analysis of official liberal discourse concerning migration in Flemish Belgium, is a thorough, topical, and relevant treatment of the widespread yet near-invisible forms of racism that pervade public discourse on cultural difference."