[2] He attended the Mililani High School where he graduated and then received a bachelor of communication and media studies from the Hawaii Pacific University.
[3] In 2009, James formed his band called "Talk to You Music" (TTYM) with whom he released the single "Hawaiian Girls."
In 2014, he captured the hearts of many Filipinos by making his own version of Tagalog songs on YouTube that went viral on social media and were featured in many TV shows.
[6][7] In 2011, Bryan Sanchez and Jeffrey James, earned an Engineering Na Hoku Hanohano Award for "Hawaiian Girls".
His song "Love Me" joined "Hawaiian Girls" and was licensed to Japan and reached the number one spot in radio charts.
James won the 2013 Most Promising International Male Singer Performer of The Year by Top Brand Awards and People's Choice Asia Awards Best New International Male Performer 2013 for his entry "Let's Not Pretend" and "Hawaiian Girls".