[5] Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books.

[10][12][13] At McKinney, Jones instituted a 10-percent rule, which stipulated that members of his team spend one-tenth of their time focused on non-client projects.

[14] He helped drive the brand's positioning through a number of campaigns and partnerships, such as The Holiday Odyssey adventure and musical events including the rollout of Target's exclusive edition of Justin Timberlake's The 20/20 Experience and live music video commercial from Gwen Stefani during the Grammy Awards.

[15][16] He created Falling for You, a three-part short film starring Kristen Bell,[16] integrated the Target/Neiman Marcus collection into the plot of an episode of ABC's Revenge, and oversaw the campaign to promote Timberlake's album across radio, TV, Web, and social media.

[5] He helped launch the savings app Cartwheel[19] and oversaw the extension of naming rights for the Target Center in Minneapolis.

[18] Jones first met Uber CEO Travis Kalanick in February 2016 at the TED conference in Vancouver, British Columbia, Canada.

[17][9] He was among several top executives to leave Uber during a period when the company faced numerous controversies, including sexual harassment in the workplace.

[18] Jones released a statement upon his departure: "It is now clear, however, that the beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber, and I can no longer continue as president of the ride sharing business".

[17] Jones took his first chief executive post when he became president and CEO of H&R Block, a Kansas City, Missouri–based tax preparer, on October 9, 2017.