Jeffrey "Jeff" Salmon (born 1953)[1] is a British businessman and an art dealer both through his own companies and on the Channel 4 programme, Four Rooms.
[2] Salmon lists amongst his clients, Kate Moss, Lily Allen, Uma Thurman and U2 bassist Adam Clayton.
[5] Salmon also runs a number of other companies in areas such as health care, air conditioning and facilities for people with disabilities as well as owning the rights to His Excellency, a Gilbert and Sullivan style opera.
The programme sees the dealers attempt to buy extraordinary and unique items from members of the public.
[8][9] In March 2023 Salmon appeared as a contestant in the Channel 4 reality TV series, Rise and Fall.