Jeff Valdez (born January 31, 1956) is an American producer, writer, and studio executive who created the category of Latino Programming in English.
In 2003, Valdez founded a new nationwide English language cable channel targeting Latinos called Sí TV.
Sí TV became the leading producer of Latino themed English-language cable programming network, reaching 22 million homes in the first 3 years.
In 2007 Valdez was named Chairman of Quepasa Corp./Quepasa.com (NASDAQ-QPSA) a bi-lingual social network aimed at US and Latin American markets.
Early in 2018, Valdez and Sol Trujillo co-founded New Cadence Productions,[6] a U.S. television and film content creation studio, with the intention of continuing to promote Latinos and their role in the media.