Jeffrey Sonny Kruger MBE (né Krugerkoff, 19 April 1931 –14 May 2014) was a British entertainment business executive who owned the Flamingo Club in Soho, London, established the independent record label Ember Records, and set up the music business conglomerate TKO (The Kruger Organisation).
[2] He aspired to be a jazz pianist and performed in nightclubs,[2] before forming his own band, Sonny Kruger and the Music Makers.
Kruger also organised British and European tours by many successful American performers including Gladys Knight, Marvin Gaye and Barry White.
In the 1970s and 1980s he actively promoted country music and performers including Johnny Cash, Kris Kristofferson and Tammy Wynette.
[1] His son Howard Kruger is also a successful concert and tour promoter, and music and entertainment business executive.