After school, he moved to New York City where he worked, as a publicist, booking agent and theatrical producer.
[3] With his business partner, Kevin McCollum, he produced three Best Musical Tony Award-winning Broadway shows; Rent (1996), Avenue Q (2003), and In the Heights (2008).
Rush tickets became so popular that people began to sleep on the streets outside the theater to get a spot at the front of the line.
[4] Together, Seller and McCollum also produced De La Guarda (1998), Andrew Lippa's The Wild Party (2000), High Fidelity (2006), [title of show] (2008), the revival of West Side Story (2009), and Bengal Tiger at the Bagdad Zoo (2011).
Shortly after the debut of Hamilton, Seller directed a workshop of a musical made from Jules Feiffer’s young-adult novel, The Man in the Ceiling.