Jelling Sparekasse's slogan was: "If king Gorm was alive today ... we would probably be the country's National Bank."

The stations offers direct InterCityLyn services to Copenhagen and Struer operated by the railway company DSB as well as regional train services to Vejle, Herning and Struer operated by Arriva.

The main road, Gormsgade, was closed and a new bypass constructed, leaving space for the monument area of Jelling.

In the Viking Age it served as the royal seat of the first Monarchs of the Kingdom of Denmark.

[citation needed] In the North Mound, built between 958 and 959 CE (possibly for King Gorm of Denmark), an empty burial chamber was found.

Near the stones, Gorm's son King Harald Bluetooth built a wooden church (965), and beneath it re-interred (965–966) the remains of his father.