[1] It produces sugar-free gummy candy that is made of 95% water,[2] designed to support increased hydration in people who are susceptible to becoming dehydrated.

He spent a month in her nursing home and noted that while many people with dementia refused to drink, did not feel thirst or failed to recognize cups, they would still eat confections.

He began prototyping sweets that would deliver water and electrolytes to such people, additionally using it as part of his Innovation Design Engineering degree.

[9] In 2019, Jelly Drops received a further £100,000 grant, along with access to a network of industry experts, from the Alzheimer's Society as part of their Accelerator Programme, designed to support products intending to improve care and lifestyle quality of those living with dementia.

[10][11][12] In return for the charity's investment, Jelly Drops pledged to donate 1% of its profits to help fund further Alzheimer's research.