As of 2024 the longest serving design within the contemporary collection is the Slackajack Monkey with 21 years of production.
[5] In 2024, the World Intellectual Property Organization (WIPO)'s Hague Yearly Review ranked Jellycat Limited's number of industrial design applications filled under the Hague System as 8th in the world, with 255 applications submitted during 2023.
[7][8][9][10] The soft toys' popularity during the COVID-19 pandemic has been compared to Squishmallows,[9] which saw a similar increase in sales and notability in the same time period.
[8] Jellycat products have a strong social media presence, with the number of reported views on TikTok reaching several billion.
[13] The increasing popularity of the toys - helped by considerable online momentum (Jellycat’s TikTok account has 10.2m likes) has led to extraordinary security measures being put in place by British retailers following a 'crime wave'.