Jen Bekman Gallery

Bekman's goals were to help emerging artists become more appreciated, and to encourage a broader swath of people to feel comfortable buying art.

Jen Bekman Projects have included 20×200[3] (editioned prints at affordable prices) (2007–2013), Hey, Hot Shot!

"[6] 20×200 is an e-commerce site by Jen Bekman Projects that sells original artist editions at affordable prices.

[8][9][10][11] According to Bekman, the company brought in $2.5 million in revenue in 2010, including $100,000 worth of work by artist William Wegman in a single day in February.

The site relaunched in April 2014[16] as a beta on youshouldbuyart.com, bringing back artist editions as well as expanding their public domain collection.