The series tells the story of a native village girl Jenifa (played by Funke Akindele) who desperately wants to get out of her ratchet way of life.

Jenifa is unsuccessful with her education but she gets a job at Nikki'o salon on the Island with the help of her friend Kiki, becoming very successful in her hairstyling career.

[3] At Nikki'o salon, she meets another stylist, Segun (played by Folarin 'Falz' Falana), who becomes romantically interested in her.

To her surprise, she is welcomed back with open arms with the news that her demands have been met and her salary has been increased as she asked.

One day, the CEO of Nikki'O called a meeting and had Jenifa, Adaku and Benny fired for their dishonesty.

It stars Funke Akindele as Jenifa, with Paschaline Alex Okoli, Tope Adebayo, Tobi Makinde reprising their roles respectively, with Mustapha Sholagbade, and Jumoke Odetola.