[3] He started competing against his brother in events a few years later, including King of the Bay in California,[8] and in 2003 they both signed endorsement deals with Naish Kiteboarding.

[4] Despite the change in focus, he went on to win back-to-back AWSI Kiteboarder of the Year awards from 2012[10] to 2013,[11] as well as the 2013 Red Bull King of the Air competition.

[12] Richman then got involved with MaiTai Global, a non-profit organization founded by pro-kiteboarder Susi Mai and entrepreneur-investor Bill Tai[13] comprising entrepreneurs, innovators, and athletes focused on giving back to the environment,[14] where has fulfilled roles as a kiteboarding instructor as well as a speaker.

[16] The goal was to raise funds and awareness for motor neuron disease, as well as highlight the importance of the reef's conservation.

The team completed the run in eight days on 21 August, after kiting 1237 km from Vlasoff Reef to Cape York and raising over $125,000 for MND Research Centre at Macquarie University.