[4] Grose began her journalism career as associate editor of Jezebel, a blog owned by Gawker Media.

It was billed "The Devil Wears Prada for the blogger age" and praised for its wit and accurate portrayal of the media by its reviewers and authors Jennifer Weiner and Amy Sohn.

[11][12][13][14] The novel chronicles writer Alex Lyons and satirizes the frenetic pace and moral traps of high-traffic blogging.

The story is inspired by Grose's own early media career editing popular websites, including Slate and Jezebel.

In June 2015, Grose became editor-in-chief of Lenny Letter, a feminist newsletter and online publication co-founded by Lena Dunham and Jenni Konner.