Jesus Dress Up

In August 2000, Smith converted the drawings to digital art and launched a website, allowing users to virtually play with a dress-up doll by placing movable layers of clothing on top of a crucified Jesus.

[3] As of 2012 there are ten versions of the Jesus Dress Up: the original, Superstar, Miscellaneous Holiday, Halloween, Christmas, Final Justice, BDSM, Wizard of Oz, Star Wars and Lady Gaga.

On March 14, 2004, Jesus Dress Up sparked national controversy when a Philadelphia man, known only as "Gerry", voiced his outrage after seeing the magnets at an Urban Outfitters store in the King of Prussia mall.

He wrote a letter of complaint to the chain and brought his story to his local NBC affiliate WCAU-TV when he received their response: Urban Outfitters stated that the magnet was not being sold to offend anyone, but to reflect a diversity of opinion among its customer base.

[5] As a result of this attention, on March 28, 2004, an activism group called Laptop Lobbyists alerted Normal Bob Smith's web-hosting company, Pick Internet Solutions Inc, and succeeded in shutting down the Jesus Dress Up site.