Jetix (stylized in all caps) was a children's entertainment brand owned by The Walt Disney Company.

The Jetix name was chosen after the company conducted international research specifically with a number of children's focus groups.

Bruce Steinberg, chairman and chief executive officer of Fox Kids Europe, explain that Jetix would help strengthen Fox Kids Europe's partnership with Disney while building new alliances to continue to successfully leverage its programming library and distribution.

[11] Outside of the United States, Jetix was first launched as a programming block on the European Fox Kids channels in April 2004,[3] airing in mornings and afternoons.

The transition was completed in June 2005 when the final Fox Kids network in Germany was rebranded as Jetix.

[14] The Fox Kids Play channels available in CEE and MENA (which primarily aired archive programming from Saban, Fox Kids, and Jetix archives, including some DiC Entertainment shows) were rebranded as Jetix Play, on 1 January 2005.

In Fall 2006, Toon Disney in the United States became the exclusive home for Jetix, effectively ending the block on ABC Family.

The new brand was to be "aimed at boys ages 6-14 and features content focusing on the themes of adventure, accomplishment, gaming, music and sports.

John Hardie left Disney for ITN in June 2009 and was replaced with Giorgio Stock (who later became head of Turner Broadcasting System Europe).

[26] Jetix was primarily built upon Disney's ownership of the Saban Entertainment library (acquired along with ABC Family Worldwide in 2001), which included shows from Marvel Productions; action-adventure shows were the primary programming theme, though not all Jetix networks and blocks were necessarily limited to that genre.

[4] As part of brand extension, many of the overseas Jetix networks engaged in various marketing exercises, including print publications, awards shows and sporting events.