with direction from Nanako Sasaki, screenplay by Takashi Yamada (Yumeiro Pâtissière), and produced by Kazuya Watanabe (Onegai My Melody) with character designs from Tomoko Miyakawa.

On Earth, a student named Rinko Kougyoku along with her friend Minami saw a group of shooting stars, not knowing that the pets were scattered in the city they live in.

After that, Rinko was on her balcony observing the night sky and saw one pink shooting star and fell into her water glass and became a Red Jewel Charm.

However Ruby, a white Japanese Hare whose magic sometimes fails, is appointed to go to the Human World to search for a partner whose feelings of her heart matches hers.

Ruby, a white Japanese hare Jewelpet studied in the infamous Class 3 Plum Section of the academy along with her friends, especially her classmate and roommate Kanon Mizushirou.

However, a strange meteor crashes into the Mirror Ball, destroying it into a million pieces and its fragments called "Deco Stones" were all scattered in Jewel Land.

However, when she and the others learn about the legend of the Mirror Ball and the Deco Stones, they all decided to go and search for them, until they all meet 5 strange individuals called the KiraDeco 5.

But when she met three middle school student named Chiari Tsukikage, Nene Konoe and Ruruka Hanayama, she decides to make friends with then and accepted their help on managing the Jewelpet Cafe.

Now, she and her friends now must work together for the cafe to prosper, stick together through good and bad luck as well as protecting the Jewel Box from being stolen.

Calling herself Lolip, Ruby is unsure if she is a Jewelpet due to her lack of magic skills but she decides to be friends with her on her stay.

Another insetting about the early story pitch is that the main characters are all witches all searching for the Jewelpets and trying to stop the Dark Magic, which is a similar concept to Studio Comet's previous Sanrio anime, Onegai My Melody.

The series was moderately received during its broadcast in the Kanto Area, being overshadowed by both Dragon Ball Kai and One Piece in terms of ratings.

Location wise, the hometown of Akari Sakura, the series's main human protagonist is based on the town of Hayama, Kanagawa.

The slice of life and comedy format from Gin Tama is also used as an inspiration for the anime as well, which is later adapted to the fourth series, Jewelpet Kira Deco.

The magazine explains some details on the series's as well as the 40th Jewelpet, Rossa and will be tied in with the recently revealed Jewel Music Pod to by Sega Toys.

On the press conference held in Sanrio Puroland on 2 April 2013, voice actors Ayaka Saito and Ai Kayano detailed a few things regarding the upcoming series as well as describing Chiari's personality for the anime as being a "goofy yet energetic girl who thinks positively in all circumstances."

[15] Also in the event, the Japanese idol group Fairies also performed the opening theme for the anime, which is announced to be released in early Summer of 2013.

[18] As part of the franchise's 10th anniversary, the series alongside its sequels were streamed in Sanrio's official YouTube channel beginning on 13 June 2019.

The third series titled Jewelpet Sunshine (ジュエルペット サンシャイン, Juerupetto Sanshain) is also produced and premiered on 9 April 2011 and ended on 31 March 2012,[21] directed by Takayuki Inagaki (Muv-Luv Alternative: Total Eclipse) and written by Yuko Kakihara (Persona 4: The Animation).

[22] The 4th series is directed by Makoto Moriwaki (Onegai My Melody) and written by Kazuyuki Fudeyasu (Tantei Opera Milky Holmes).

[27][28] The seventh and final series titled Jewelpet: Magical Change (ジュエルペット マジカルチェンジ, Juerupetto Majikaru Chenji) is announced by Sanrio at the 2015 Winter Wonder Festival in Japan and was confirmed in the March Issue of Pucchigumi,[29] airing from 4 April 2015 to 26 December 2015.

[31] A full-length feature film titled Jewelpet the Movie: Sweets Dance Princess (映画ジュエルペット スウィーツダンスプリンセス, Eiga Juerupetto: Suuītsu Dansu Purinsesu), was directed by Hiroaki Sakurai and distributed by Toho.

[32] Though originally set for a theatrical release on 7 February 2020, it was delayed indefinitely due to production issues caused in light of the COVID-19 pandemic; and would have been double billed alongside Kukuriraige: Sanxingdui Fantasy.

[33][34] On 29 March 2022, Sanrio announced that the short film will be released on Blu-ray, as a part of the BD-BOX of Jewelpet Sunshine, on 27 July 2022.

Majikaru ☆ jueru) by Yui Asaka and the ending theme is titled The Smile's Loop (笑顔のループ, Egao no rūpu) by Horie Mitsuko.

The Opening theme is titled Happy☆Twinkle (Happy☆てぃんくる, Hapii☆Tinkuru) by former AKB48 member Kayano Masuyama featuring Ayaka Saito and Miyuki Sawashiro as both Ruby and Labra.

The ending theme is titled Scribbling at the Sky (空ニラクガキ, Sora ni Rakugaki) by Natsumi Takamori, Ayana Taketatsu and Azusa Kataoka as Akari, Miria and Sara.

Sanshain) by Mayumi Gojo and the ending theme is titled Nowadays girl (イマドキ乙女, Imadoki otome) by Kayano Masuyama and Misuzu Mochizuki.

was released as part of Kadokawa's Tsubasa Bunko Children's Light Novels on 11 May 2012, written by Hiroko Kanasugi and illustrated by POP.

A Blu-ray box set is also announced and released on 21 July 2013, which includes an Original Video Animation episode and a second official soundtrack.