The body of the thread content consisted of only 2 letters, namely RT (Chinese: 如题; pinyin: Rú Tí), an abbreviation that simply means "as the title (suggests)".
"[4] According to China Hush website, World of Warcraft had been inaccessible with the host, NetEase, claiming it was suffering outages due to a competitor's attack.
[1][5] Hu Jiqing, associate professor from the College of Journalism and Communications at Nanjing University, said the unprecedented popularity of the post may be easily explained because the common saying "Your mother is calling you home for dinner," resonates – as young people addicted to Internet games often feel guilty about their families – and causes people to reflect.
[4] Businesses have also sought to capitalise by using the meme: a car dealer in Sichuan created a banner that read "Jia Junpeng, your mom is calling you to drive home a Roewe 550."
One restaurant sign was spotted with the slogan "Jia Junpeng, your mom is calling you to eat Yanjing Hotpot!