The juice, composed of water, salt, and fermented cabbage or kale, is falsely claimed to expunge Candida (a yeast) and parasitic worms.
[2] In 2018, the Federal Trade Commission (FTC) warned Epperly that it is against the law to advertise a product's health benefits without proper scientific support.
[2] The recipe calls for the ingredients to then be thoroughly puréed in a blender, poured into a glass jar, covered with cheesecloth, and left to ferment at room temperature for three days.
[2] Jillian Mai Thi Epperly, the creator of Jilly Juice, has claimed that salt is a "positive element" for the immune system, and that cabbage contains important probiotics and nutrients.
[3][6] Drinking Jilly Juice is wholly ineffective in treating any ailment, and can cause extreme dehydration and potentially fatal hypernatremia (salt intoxication).
[2][4] Joseph A. Schwarcz, director of McGill University's Office for Science and Society, has noted that the drink's dangerously high salt concentration can lead to hypertension.
[2] Epperly began trying recipes for kombucha and pickles before deciding on fermented cabbage with a significant salt content.
[2] Epperly began making Jilly Juice with cabbage and kale in October 2016, and by January 2017, she was posting videos related to the drink on her personal Facebook page.
[2] The videos garnered a following, leading to the creation of a Facebook group known as "Exposing the Lies Candida: Weaponized Fungus Mainstreaming Mutancy".
[2][8] Epperly later wrote that she "can't be held accountable" for deaths resulting from her product, and that "correlation does not mean causation.