James Shores Simpson[1] (December 20, 1927 – January 13, 2016) was an American sportscaster, known for his smooth delivery as a play-by-play man and his versatility in covering many different sports.

In 1997, he won the Sports Lifetime Achievement Award, and in 2000 he was inducted into the National Sportscasters and Sportswriters Association Hall of Fame.

Simpson broadcast Atlantic Coast Conference basketball games in the early 1960s and worked as a sports reporter at WRC-TV.

He was in New Haven, Connecticut on November 22, 1963, preparing to call the annual Harvard-Yale football game with Lindsey Nelson and Terry Brennan, when word came of the assassination of John F. Kennedy.

Simpson broadcast the first NCAA basketball game the network televised, with flamboyant Dick Vitale[3] as the color man.