And I went, “That’s a good idea.”[1]The shorts he created became known as E-Z-In, E-Z-Out shorts, and the idea quickly took off, finding a natural home not only amongst surfers but in the skateboard community during the boom of the 1980s, as the lack of a belt buckle or button prevented discomfort while paddling out on a surfboard, bending to grab the board beneath your feet or when falling from a skateboard onto a hard surface.
During the 1980s, the brand grew, eventually sponsoring famous skateboarders such as Steve Caballero and Christian Hosoi.
In late 2011, Blake Harrington, a fellow Californian surfer, joined forces with Jimmy Ganzer and reacquired the rights to the brand from Aéropostale.
Together they restarted production of the original E-Z-In shorts, choosing styles and designs that would bring the idea up to date for modern skaters and surfers worldwide.
Today the company continues to sponsor a team of skateboarders across all disciplines (including Steve Caballero, who rejoined as soon as the company restarted production), and produces an array of T-shirts, tank tops, hoodies and hats to go along with their signature velcro closure shorts.