It is in the middle of Pudong, with Zhangjiang Hi-Tech Park on its south, Huangpu River at its north, overlooking Lujiazui Financial and Trade Center to its west.
On its north side, is Waigaoqiao Free Trade Zone and harbor.
The area contains a relatively high proportion of foreign nationals and is notable for its large number of International Schools and comfortable environment.
Jinqiao covers an area of 28.47 square kilometres (10.99 sq mi).
In recent times, before massive reconstruction, the area was known for its prostitution circles which had stalled the economic development of the area, and is something that still exists under cover in its numerous massage centers.