Joanne Ooi (born December 13, 1967) is a Singaporean American environmentalist, art dealer, marketing expert, founder & CEO of Plukka.

[3] During her time with the company Ooi chose to focus on clothes that were based on traditional Chinese designs and themes, with sales for Shanghai Tang increasing 50%.

[7] Ooi, together with fellow Clean Air Network CEO Christine Loh, was nominated for Time Magazine's "100 Most Influential" list in 2011.

[8] Ooi frequently speaks and comments on a wide variety of topics, including luxury retail, ecommerce, digital marketing, creativity and entrepreneurship.

This approach allows it to maintain extremely competitive pricing while offering directional and artistic jewellery that might be considered too risky or creative for conventional retailers.