JOE (JOE.ie and JOE.co.uk) is a Millennial-focused[2] distributed social media publisher in Ireland and the United Kingdom, with over 2 million unique visitors per month.

[1][17] In February 2024, Niamh Geoghegan takes on the role of Managing Director of JOE Media Group, having formerly been its Head of Creative Strategy.

JOE.co.uk was launched for the United Kingdom market in September 2015 with Tony Barrett of The Times and former footballer Ledley King among the contributors.

[18][19][5][8] BBC political researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leader Jeremy Corbyn's face onto that of the rapper Stormzy while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself.

[20] In 2018, the company hired Brian Whelan from Channel 4 News to oversee video operations and the BBC's Simon Clancy to run their podcast shows.