Sprite comes in additional flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla.
The Sprite brand name was created in about 1955 for a line of drinks with flavors such as strawberry and orange, by T. C. "Bud" Evans, a Houston-based bottler who also distributed Coca-Cola products.
In 1993, marketing agency Lowe and Partners created a new slogan, "Control your thirst" with commission from the Coca-Cola Company.
[6] The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver "splashes" and subtle white "bubbles" in the background.
Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials.
Famous NBA players and hip-hop artists such as LeBron James, Trae Young, Vince Staples, and Lil Yachty appeared in Sprite ads.
In it, the mascot for a fictitious orange juice drink called Sun Fizz comes to life, terrifying the children and mother, and starts to chase them.
[9][10] In 2000, Sprite commissioned graffiti artist Temper to design limited edition art,[11] which appeared on 100 million cans across Europe.
[12] In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.
In September 2021, the Russian version of the drink was made available in the United States at the reopened Club Cool attraction at Epcot in Walt Disney World.